Video Marketing

Joe DeVanon, creative director of Win-Win Productions, Keller Williams Realty International’s video department, is passionate about agents leveraging video in their business. “Video can increase your business tremendously,” he explains. “And, there’s no need to spend a fortune on video equipment. All you need is a smartphone.”

Yet, many real estate agents aren’t consistently using video to stay in touch with their clients. The disconnect is that many real estate professionals struggle with understanding how, where and what to shoot. And, because it takes practice to become comfortable filming yourself, it can be challenging to even muster the courage to step in front of the camera.

“You just have to get over it,” DeVanon points out.

Experience big benefits with using video

“The more you do it, the more comfortable you will feel.” There is a reason why it’s important to get comfortable with video – companies using video enjoy 41 percent more web traffic than nonusers according to a study by the Aberdeen Group. With evidence like this, it is clear that video is quickly becoming an essential component of an effective marketing toolkit.

So, how do you film videos that attract and engage clients? DeVanon provides a few simple guidelines to quickly master video without taking time away from your business.

Shooting on Your Phone

DeVanon recommends filming exclusively on a smartphone. “There is no need to spend a fortune on video equipment,” he says. “Most new smartphones are high enough quality for your needs.”

In regard to additional video equipment, keep it simple. A tripod is an inexpensive and easy-to-use tool that will give your videos a professional touch.

Audio Is King

Audio is as important as or even more important than the quality of your video. The built-in microphone for smartphones is lower quality, so be aware of your surroundings and any background noise that could contaminate your audio.  Read More…

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